Arron Kallenberg is the founder of FanSignal.com and co-founder of RevHarvest.com and Claim.io . You can find him on Twitter as @kallena . Social media is widely recognized not only for creating deeper, more connected relationships between people, but for the promise it makes to brands to help them become more human. But just because a brand is humanized doesn’t mean everyone will suddenly want to be its “friend” or naturally decide to “Like” it. A brand that desires to leverage social media to create meaningful, more integrated relationships with consumers is faced with a task that is significantly more complicated than simply “being human.” The idea of engaging socially with a brand (even a humanized brand) is still a very nascent phenomenon in our culture
The new Facebook Pages are finally here, but what does it mean for brands that have struggled to make Pages a business tool on a personal network? The first thing you’ll notice is that Facebook Pages are once again made to look like Facebook Profiles. You have little differentiation anymore between the publicly viewable, often more commercial page, and an individual’s private profile. This lack of distinction from an interface standpoint can be confusing to consumers. Below is a breakdown of the changes in the order that Facebook presents them in their new Page tour. 1. Photos: Take ‘Em, But You Can’t Leave ‘Em When the photos across the top of Facebook profiles first appeared, people were in a panic. Now anyone could tag you in a photograph, and it would automatically show up at the top of your page. You can, however, “X” them out, if and when you notice them. You can also remove your name from photos when tagged by others. On Pages, fans cannot tag or post an image and have it show up at the top.
As president of Geben Communication , Heather Whaling provides public relations and social media services to small- and mid-size businesses. She’s also a public relations blogger , speaker and co-moderator of #pr20chat on Twitter. Quora — the community-driven Q&A repository — is certainly getting a lot of buzz right now