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Why Do People Follow Brands? [INFOGRAPHIC]

admin — Thu, 30 Jun 2011 05:58:02 +0000

On Twitter, Facebook, and dozens of other social sites, normal consumers often choose to keep tabs on the brands they love. In fact, many brands have highly optimized their marketing and PR strategies to accommodate that behavior, even going to far as to do one-to-one CRM (that’s customer or consumer relationship management ) through avenues such as Facebook and Twitter. As social CRM specialists Get Satisfaction found, many consumers who follow brands online are only in it for the perks. Around 40% of Facebook, MySpace and Twitter users in a recent study said they followed brands to get access to discounts and special deals. SEE ALSO: The Biggest Brands on Facebook [INFOGRAPHIC] Another common response in the same survey indicated that many consumers will follow a brand if they are current customers. And creating interesting, entertaining content online is another great way for brands to earn followers and fans on social services. Check out this infographic from Get Satisfaction and design shop Column Five for more details on why and how ordinary folks follow brands online. Click image to see full-size version. [ source: Get Satisfaction blog ] Top image courtesy of iStockphoto user Ridofranz . More About: brands , get satisfaction , infographic , MARKETING For more Business & Marketing coverage: Follow Mashable Business & Marketing on Twitter Become a Fan on Facebook Subscribe to the Business & Marketing channel Download our free apps for Android , Mac , iPhone and iPad

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Why Do People Follow Brands? [INFOGRAPHIC]

Google Analytics & Webmaster Tools Now Track the Impact of Tweets, Likes and +1s

admin — Thu, 30 Jun 2011 04:39:20 +0000

Google is getting more social , and its web analytics tools are no exception; Google Analytics and Google Webmaster Tools have added new tools for tracking the impact of tweets, likes, +1s & more on your website’s traffic. Google Webmaster Tools now has a “+1 Metrics” section, which provides reports on the impact of the +1 Button on search. The new analytics show how +1s affect your website’s clickthrough rate (CTR).

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Google Analytics & Webmaster Tools Now Track the Impact of Tweets, Likes and +1s

OhSoWe Is a Hyperlocal Network for Neighborhoods

admin — Tue, 31 May 2011 02:47:35 +0000

After finding success revolutionizing restaurant reservations, OpenTable founder Chuck Templeton has taken up a new challenge: to bring neighbors closer together through hyperlocal sharing. Templeton’s new startup, OhSoWe , quietly launched earlier this month. At its core, it’s an online community platform for neighborhoods to network and communicate online. Instead of providing local news (like AOL’s Patch), OhSoWe provides a website for posting items to share or starting a local discussion. Templeton told Mashable that a big part of the problem he sees is with the unused hammer, lawnmower or shovel simply collecting dust in the shed. Most tools only get used for a few minutes per year; why not make it easier to share or lend those items to neighbors? Why aren’t neighbors sharing and lending their stuff more often? OhSoWe is an attempt to solve that problem. It has three key sections for connecting with the people who live closest: Neighbors, Communication and Shareables. Neighbors is simply a list of people who live near you. OhSoWe takes verifying a person’s address seriously; you have to either use a credit card or a postcard to verify your address. Communication is a public message board for your “Neighborstead” (OhSoWe’s term for its hyperlocal groups). Shareables is like a local Craigslist where you can offer items to lend or sell

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OhSoWe Is a Hyperlocal Network for Neighborhoods

Twitter Plans To Launch Photo-Sharing Service [REPORT]

admin — Mon, 30 May 2011 22:41:41 +0000

The rumor mill has been churning Monday afternoon with reports that Twitter is working on its own photo-sharing service that would compete with the likes of Twitpic and Yfrog . TechCrunch first reported the tip, citing multiple unnamed sources, Monday afternoon.

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Twitter Plans To Launch Photo-Sharing Service [REPORT]

Playing for Change Brings Together Musicians Around the World To Sing “Gimme Shelter” [VIDEO]

admin — Mon, 30 May 2011 22:17:39 +0000

Each Monday, Mashable highlights an exclusive new video or song. Check out all our Music Monday picks . Playing for Change is out with a new video Monday that gives the global treatment to the classic Rolling Stones song, “Gimme Shelter.” If you’re not familiar with Playing for Change , it’s a band and foundation created by Mark Johnson, who spent four years traveling and filming musicians from around the world (local and street musicians alike). In 2008, he released a cover of the song “Stand By Me.” That video has garnered close to 30 million YouTube views, and it helped lead to a PBS documentary and CD series. The Playing for Change band was also born (and will soon be playing at Jazz Fest in New Orleans), as well as The Playing for Change Foundation, which seeks to support music education. The video above is from the band’s upcoming album, PFC 2: Songs Around The World . “There are many songs that can touch deep into the human heart, and sometimes we need songs that sincerely express the urgency of our situation as a planet,” says Johnson. “We have far too many starving children, warring nations and divided people. ‘Gimme Shelter’ is a song with such a purpose and can inspire us without preaching.” As a rule, Playing for Change makes an effort to go into a variety of global communities to find performers to contribute to its albums and accompanying videos. Johnson gave us the rundown on some of the musicians in this video. Check that out their stories below while you watch the video. The video starts with two musicians playing Delta Blues with a steel guitar (Italy) and a washboard (New Orleans)

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Playing for Change Brings Together Musicians Around the World To Sing “Gimme Shelter” [VIDEO]

Android Market Gives Video Game Emulators the Boot

admin — Mon, 30 May 2011 21:23:31 +0000

A collection of console emulators, including N64oid, Nesoid and Snesoid, have been removed from the Android Market . HotHardware and Engadget both report that the -oid series developer, Yong Zhang, has also lost his Android Market developer account. Although emulators have cleared various legal challenges in the past, most commercial application stores — including Apple’s App Store — ban emulators unless the packaged ROMs are specifically licensed. Until recently, Google has seemingly turned a blind eye toward emulators, allowing users to sell emulators for virtually every classic console or old-school PC platform. That started to change in April, when Google removed the PSX4Droid emulator from the Android Market . The removal of PSX4Droid from the Android Market was suspect, especially given Sony’s announcement of the Xperia Play Android phone, which can download and play many classic PlayStation One games. In the case of -oid series, the decision to remove the apps purportedly came after game maker (and console maker of old) Sega filed a complaint with Google. Presumably, Sega is upset that the emulators allow users who have illegally obtained ROM files for its games to play those games on their Android smartphones or tablets. In response, the -oid developer has made its emulators available on the third-party Android market, SlideME and is making the apps free to download for now — so that users won’t have to worry about paying for an app twice

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Android Market Gives Video Game Emulators the Boot

24% of U.S. Adults Have Made Phone Calls on the Internet [STUDY]

admin — Mon, 30 May 2011 20:58:53 +0000

The number of adults in the U.S. who make phone calls over the Internet has risen exponentially in recent years.

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24% of U.S. Adults Have Made Phone Calls on the Internet [STUDY]

Photo Effects App Gains Instagram Support

admin — Mon, 30 May 2011 18:58:54 +0000

Instagram users can now take advantage of hundreds of other photo effects and filters, thanks to a new feature in the app 100 Cameras in 1 [iTunes link]. 100 Cameras in 1, which is available for the iPhone and iPad , [iTunes link] lets users to apply various effects (and layer effects) onto photographs either stored on the device’s camera roll or taken directly from the device itself. The app already lets users share photos to Flickr, Twitter, Facebook, Smugmumg, Dropbox and email, but the latest update also lets them send a photo directly to Instagram . Rather than using the API to directly publish a photo (something Instagram doesn’t currently allow), users instead open the photo that is saved in 100 Cameras in 1 directly inside Instagram. At this point, additional details can be added about location, Instagram’s own filters can be applied and users can choose what caption or sharing services they want to use. It’s a clever way to get around Instagram’s API publishing limitations, while still respecting the spirit of the Instagram app itself. In a little more than six months, Instagram has amassed over 4 million users. In the ever-growing swath of mobile photo sharing apps , Instagram stands out as the brightest success story, despite only being available for the iPhone. Part of what makes Instagram so special is, of course, it’s easy to use filters and tilt-shift effects , coupled with the ability to post to multiple social networks and services at once. For me, however, what really makes Instagram stand-out from the rest of the pack is the way in which the app lets me browse what my friends are doing. Like Om Malik , I too have taken to using Instagram as the hub for my photo-sharing universe. Even when I don’t use Instagram to take the photos I share, I almost always end up sharing those photos through Instagram. I hope other photo app makers will consider integrating “send to Instagram” support in their own apps. Moreover, I hope that at some point, Instagram will consider whitelisting applications or services that can publish directly to the Instagram network. What are your favorite photo filter and photo sharing apps?

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Photo Effects App Gains Instagram Support

7 Stunning Augmented Reality Business Cards [VIDEOS]

admin — Mon, 30 May 2011 18:42:02 +0000

In the competitive world of business it can be hard to stand out. A creative business card can help differentiate you from others and one way in which we’re seeing people attempt this is through augmented reality. Augmented reality cards can provide a wealth of information including additional text, images and even video just by holding the card up to a webcam.

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7 Stunning Augmented Reality Business Cards [VIDEOS]

New Samsung Galaxy Tab & Galaxy S Are Coming Sooner Than You Think

admin — Mon, 30 May 2011 18:05:46 +0000

Looking forward to buying the upcoming Galaxy Tab 10.1? That device might become obsolete sooner than you think: Samsung plans to launch a 4G LTE-equipped version of the Galaxy Tab in 2011. Samsung’s J.K. Shin revealed details about the upcoming tablet in an interview with Dow Jones Newswires. Shin also says the successor of Samsung’s latest Android smartphone, the Galaxy S II, is slated for release in the first half of 2012. With a new version of Galaxy Tab 10.1 replacing an older model this summer (after Samsung decided that the original was not good enough to compete with the iPad) in 2011, another version of the device in the same year seems a little too hectic, especially for customers who are always on the lookout for the best value for money. However, the details on the the form factor and the specifications of the upcoming devices are still a bit vague; we’ll just have to wait a little to see what Samsung has prepared for the near future. Shin also addressed the recent lawsuit from Apple, who claims Samsung has infringed on several of its patents when designing both its smartphones and tablets. “We have used many similar designs over the past years and it [Apple's allegation] will not be legally problematic,” he said. [ WSJ via BGR ] More About: galaxy tab , Mobile 2.0 , samsung , Samsung Galaxy S II , Samsung Galaxy S III , Samsung Galaxy Tab , smartphone , Tablet For more Mobile coverage: Follow Mashable Mobile on Twitter Become a Fan on Facebook Subscribe to the Mobile channel Download our free apps for Android , Mac , iPhone and iPad

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New Samsung Galaxy Tab & Galaxy S Are Coming Sooner Than You Think

Nick Cave & UNKLE Join Forces To Tell a Tale of Disturbing Excess [VIDEO]

admin — Mon, 30 May 2011 17:18:55 +0000

Each Monday, Mashable highlights an exclusive new video or song. Check out all our Music Monday picks . If American Psycho ‘s Patrick Bateman were to direct a music video, well, then you would have the new vid for UNKLE and Nick Cave’s collaboration, “Money and Run.” Never you fear, the above video — directed by Tom Haines — isn’t wholly X-rated (it’s more like the edited-for-TV version of American Psycho than the director’s cut), it’s just straight-up ominous and disturbing

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Nick Cave & UNKLE Join Forces To Tell a Tale of Disturbing Excess [VIDEO]

Sony Goes Viral With Dragon Tattoo Teaser [VIDEO]

admin — Mon, 30 May 2011 16:25:26 +0000

A new teaser trailer for David Fincher’s upcoming The Girl with the Dragon Tattoo has hit the web. The highly anticipated English-language film adaptation of Steig Larsson’s hit trilogy isn’t slated to hit theaters until December. However, it appears the viral campaign is already taking off. The teaser, which hit YouTube over the weekend, is purportedly from Europe, where it was allegedly covertly recorded inside a movie theater. After viewing the teaser, however, we echo The Hollywood Reporter’s contention that this isn’t a covert cam job, but part of a greater viral marketing strategy. Consider the facts: The trailer contains a red-band MPAA advisory notice before it starts. That’s all well and good, except the MPAA is an American organization, thus, why would that notice be displayed in Europe? The video footage is off-center and designed to look as if it has been taken inside a theater, however, the sound is clear, and the picture remains in focus. The washed out colors, apparently a result of “recording inside theater” look post-processed

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Sony Goes Viral With Dragon Tattoo Teaser [VIDEO]

HOW TO: Make a 3D YouTube Video With Two Cameras and Some Sticky Tape

admin — Mon, 30 May 2011 16:19:24 +0000

3D is no longer exclusive to movie studios. If you can scrape together two camcorders, some sticky tape and access to a hooked-up computer, you’re just a few steps away from making your own three-dimensional cinematic works of art. This is largely thanks to YouTube ‘s free online 3D Editor suite . Mashable spoke to Samuel Kvaalen, YouTube software engineer who helped develop the product. Kvaalen told us why the video-sharing company created the tool in the first place: “The idea was trying to make creating 3D videos accessible to as many users as possible in a simple, easy manner.” So is it really easy to make your own 3D YouTube video? After a quick walk-through of the software with Kvaalen, we tested it out. Here’s our super-simple, step-by-step look at how to shoot and edit a three-dimensional video. 1. Shooting As far as hardware goes, you’ll need two cameras, ideally the same model, although you can use any two that can record at the same resolution. You’ll also need some way of holding them together and some 3D glasses so you can edit and view the final result. We used two Cisco Flip MinoHD pocket video cameras. We separated them slightly with Blu-Tack in order to reach the power button on the side of the camera. Be sure to use a ruler or other straight surface to ensure the camera’s lenses are at exactly the same height.

4 Ways To Support the Troops this Memorial Day

admin — Mon, 30 May 2011 15:59:58 +0000

While it’s easy to think of Memorial Day as another wonderful Monday in the sun and the unofficial start to summer, it’s important to remember that the day celebrates the many men and women that died while in the military service. Mentions of the U.S. military stir up mixed emotions and controversy. Democrats, Republicans, pundits and citizens of all stripes have argued about what the role of America’s army should be. But even the most vociferous of critics will respect and honor the soldiers for their dedicated service even in the face of that debate. In that spirit, we’ve collected some ways that you can show your support for the troops using social media this Memorial Day. Let us know in the comments how you plan to help, especially if you are honoring someone you know. Dog Bless You Dog Bless You , a community created by the founder of Explore.org in partnership with Iraq and Afghanistan War Veterans of America (IAVA). The campaign is donating service dogs to returning soldiers who suffer from post-traumatic stress disorder. Rather than ask for donations, Dog Bless You is asking for a show of support. Users can upload patriotic photos, videos and comments on their Facebook Page . For every 5,000 “Likes,” Dog Bless You will donate one dog, up to 100 dogs (worth roughly $500,000 in total)

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4 Ways To Support the Troops this Memorial Day

Tiny Samsung Q10 Camcorder Is a Sharp Shooter

admin — Mon, 30 May 2011 15:11:41 +0000

The Gadget of the Day Series is supported by the Energizer

Jimmy Buffett’s Margaritaville Hitting Facebook This Fall

admin — Mon, 30 May 2011 15:10:10 +0000

THQ has found a way to glom on to Zynga ’s popular “-Ville” franchises without impinging on any copyrights with a new social game, Margaritaville Online . The game, “inspired by the lifestyle of author and singer-songwriter Jimmy Buffett,” according to a THQ release , and based on the 1977 hit song, will hit Facebook and iOS devices this fall. The release describes the game as “an immersive 3D paradise, filled with frozen concoctions, music and adventure.” The game’s introduction comes after Zynga has had a slew of successes with FarmVille, CityVille, FrontierVille and, most recently, RewardVille .

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Jimmy Buffett’s Margaritaville Hitting Facebook This Fall

15 Fabulous Free Wallpapers for Your iPad [PICS]

admin — Mon, 30 May 2011 14:46:59 +0000

One fun and free way to personalize your iPad is with a wallpaper background. There are thousands of wallpapers out there, so to help you narrow down the choices we’ve hand-picked 15 fabulous options that are available to download — for free — from trusted websites.

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15 Fabulous Free Wallpapers for Your iPad [PICS]

Endeavour Is Coming Home: Amazing Photos From the Shuttle’s Last Voyage

admin — Mon, 30 May 2011 14:37:36 +0000

NASA’s space shuttle Endeavour undocked from the International Space Station at 11:55 p.m. ET Sunday, embarking on its last voyage toward home. After undocking, Endeavour flew around the station at distances of about 450 to 650 feet, with crew members taking videos and photos of the station. During the flyaround, the Endeavour crew conducted a series of tests called STORRM (Sensor Test for Orion Relative Navigation Risk Mitigation) which will make docking to the ISS easier for future spaceships. The Endeavour will spend another two days in orbit until it lands at NASA’s Kennedy Space Center in Florida on Wednesday, June 1. See our choice of some of the most interesting photos from Endeavour’s last voyage below, and check out a more extensive gallery over at NASA’s official site . Endeavour’s final voyage Endeavour’s final voyage Endeavour’s final voyage Endeavour’s final voyage Endeavour’s final voyage Endeavour’s final voyage Endeavour’s final voyage Endeavour’s final voyage Endeavour’s final voyage Endeavour’s final voyage Endeavour’s final voyage Endeavour’s final voyage [via NASA , Space.com ] More About: endeavour , shuttle , space For more Tech & Gadgets coverage: Follow Mashable Tech & Gadgets on Twitter Become a Fan on Facebook Subscribe to the Tech & Gadgets channel Download our free apps for Android , Mac , iPhone and iPad

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Endeavour Is Coming Home: Amazing Photos From the Shuttle’s Last Voyage

Unnamed HTC WP7 Smartphone Has a 12-Megapixel Camera

admin — Mon, 30 May 2011 13:28:38 +0000

Are you one of those folks who like the idea of a smartphone camera, but think they still have ways to go before they can replace even a simple point-and-click standalone camera? An upcoming, unnamed smartphone from HTC might change your mind. Unearthed via Twitter by Mobile-Review ‘s Eldar Murtazin, the device is a Windows Phone 7-based smartphone with a 12-megapixel camera that also supports shooting in RAW mode, a feature many photo enthusiasts will find useful. A 12-megapixel camera in a smartphone is not unheard of – Nokia N8 has one – but it’s definitely a first in the world of Windows Phone 7 devices

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Unnamed HTC WP7 Smartphone Has a 12-Megapixel Camera

Samsung Wants To See the Next iPhone & iPad

admin — Mon, 30 May 2011 09:02:33 +0000

The Apple-Samsung patent infringement lawsuit is heating up: Samsung’s lawyers have filed a motion for Apple to provide them with a sample of the next generation iPhone and iPad. Since Apple keeps very tight wraps around all its upcoming products, it’s highly unlikely that the company will comply with this request, at least without a fight. However, recently Samsung was ordered by a judge to give Apple samples of its yet unreleased tablets and smartphones, including the Galaxy S2 and the Galaxy Tab 10.1. Add to that the fact that Samsung has also filed a countersuit against Apple citing several patent infringements, and suddenly Samsung’s claims don’t seem that far-fetched.

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Samsung Wants To See the Next iPhone & iPad

Top 5 Foursquare Mistakes Committed by Small Businesses

admin — Sun, 29 May 2011 23:27:45 +0000

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. From our coverage on Mashable , you’ve probably learned a fair share about Foursquare for business. There are more than 9 million people on Foursquare, and there are 250,000 businesses that have claimed venues and use the location-based service as part of their overall marketing program. Foursquare is a free platform for merchants to use to engage and incentivize customers, but only if done right. Here’s what not to do as you embark on your Foursquare marketing endeavors. 1. Creating a Complicated Special There’s no fun in trying to unlock a special that is nearly impossible to unlock

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Top 5 Foursquare Mistakes Committed by Small Businesses

Asus PadFone Tablet Hides Smartphone Inside [PICS & VIDEO]

admin — Sun, 29 May 2011 22:36:16 +0000

Here’s a novel idea: Hide a smartphone inside the back of a tablet, and you can have the best of both worlds. That’s what Asus has done with its PadFone, nestling its new Android smartphone into a docking bay in the back of its larger-screened tablet companion, complete with a small door that closes behind it, storing the handset out of sight. You’re looking at the first pictures to surface of this unusual configuration, which reminds us of the Motorola Atrix 4G smartphone.

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Asus PadFone Tablet Hides Smartphone Inside [PICS & VIDEO]

Indy 500 Warmup: World Record-Setting 332-foot Truck Jump [VIDEO]

admin — Sun, 29 May 2011 21:08:24 +0000

Sunday was Indy 500 day, and our thoughts turned to fast cars, the latest automotive tech, the 100th anniversary of the Indianapolis 500, and … world-record truck jumping? That’s what happened at turn 4 of the Indianapolis 500 race track, when stunt driver and Top Gear star Tanner Faust warmed up the crowd by setting a new jumping distance world record for a 4-wheeled vehicle. Driving down a huge ramp designed look like a Hot Wheels “V-Drop” track as part of a “Fearless at the 500″ promotion, Faust picked up enough speed to launch his specially modified “Pro 2″ truck a world-record 332 feet. That was more than enough to beat the previous record of 301 feet. Until the day of the jump, Faust’s identity was kept secret. He’d been practicing for months — he tells his story in this video, revealed for the first time on Sunday: And the video teaser that led up to the jump: More About: cars , Indianapolis 500 , indy 500 2011 , indy 500 truck jump 2011 , jump , Memorial Day weekend , Tanner Faust , trending , truck jump 2011 , video For more Tech & Gadgets coverage: Follow Mashable Tech & Gadgets on Twitter Become a Fan on Facebook Subscribe to the Tech & Gadgets channel Download our free apps for Android , Mac , iPhone and iPad

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Indy 500 Warmup: World Record-Setting 332-foot Truck Jump [VIDEO]

Money-Shredding Alarm Clock Is Completely Unforgiving [PICS]

admin — Sun, 29 May 2011 20:14:08 +0000

This design concept might be more sight gag than real product, but it’s clever nonetheless. Bringing new meaning to the phase “you snooze, you lose,” when you place this unforgiving clock across the room from your bed, if you don’t get up when the alarm sounds, it’s going to cost you. Might we suggest at first being easy on yourself, placing a lower-denomination bill into this sleeper’s trap before you start punishing yourself too much

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Money-Shredding Alarm Clock Is Completely Unforgiving [PICS]

6 Gadgets We’re Playing With This Week

admin — Sun, 29 May 2011 19:12:26 +0000

Mashable recently kicked off its Gadget of the Day Series , supported by the Energizer Inductive Charger . Each week, we’ll review a number of gadgets that catch our interest. In case you missed them, here are the gadgets from our second week — read on for great reviews of Nike’s SportWatch GPS, the Logitech Alert Security System, Altec Lansing Orbit USB Stereo wireless speakers, Logitech’s HD Pro Webcam C910, and the GoFlex Satellite. Looking for even more gadget reviews? This roundup will appear every weekend during the series, and you can check out all of our gadget coverage on the Tech & Gadgets channel . 1. Nike+ SportWatch GPS Runners of all levels who want an accurate assessment of their runs should check out the Nike+ Sportwatch GPS. It’s accurate, and with a little software-side tweaking, it could be the perfect scoring system for your daily exercise routine.

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6 Gadgets We’re Playing With This Week

Is There a Social Media Tech Bubble? [INFOGRAPHIC]

admin — Sun, 29 May 2011 17:53:25 +0000

Valuations of social media companies are starting to remind us of 1999. But are they overvalued? Now that Microsoft bought Skype for $8.5 billion, LinkedIn’s IPO valued the company at $8.9 billion after its first day of trading , and Facebook’s estimated value is pushing $100 billion , you might be starting to wonder if buying into user numbers rather than revenue is a good idea. Social media site G+ , a community of professionals, entrepreneurs and academics, put together this detailed infographic that lays it all out in front of you

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Is There a Social Media Tech Bubble? [INFOGRAPHIC]

46 New Digital Media Resources You May Have Missed

admin — Sun, 29 May 2011 15:42:43 +0000

Guess who’s back, back again? Mashable has wrapped another week jam-packed with tools and resources for your digital life. This week we have stories walking you through the startup investment process, Lady Gaga’s social media spectacle, a history of advertising on Twitter, and even some cool decals for your iPad. Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time. Editors’ Picks How Lady Gaga Created a Web Marketing Spectacle for Born This Way [PICS] Lady Gaga has paved a path for stars and brands to get inventive with the ways they use digital and social media to promote themselves and connect with fans. Here’s how she did it with her new album, Born This Way. Microsoft’s Steve Ballmer Conundrum Should Ballmer get the boot? Does Microsoft need a fresh, new face to guide it into a post-PC world? Let’s crunch the numbers. Hacking for Good: Three Ways for Devs to Get Involved Want to use your dev powers for the greater good

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46 New Digital Media Resources You May Have Missed

Hangover II’s Mr. Chow Guest Stars in Mike Tyson’s iPhone Game

admin — Sun, 29 May 2011 01:28:29 +0000

The Hangover Part II made its debut on the big screen this weekend, and along with it, made an appearance in Mike Tyson’s iPhone game in a Warner Bros. promotion for the film. Specifically, a free update to the game ( Mike Tyson’s Main Event [iTunes link]) features the ability to fight Mr.

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Hangover II’s Mr. Chow Guest Stars in Mike Tyson’s iPhone Game

This Week in Politics & Digital: The Online Influence Issue

admin — Sat, 28 May 2011 22:33:43 +0000

Online influence is the golden fleece for politicians. Control of the digital world is becoming just as important as control of the offline world. This week we saw former Minnesota Gov. Tim Pawlenty announce his presidential bid online, a breakdown of online Klout for presidential candidates, Twitter’s CEO announced as part of a White House telecommunication advisory council, and an official White House rapid response Twitter feed. This weekly series picks out the week’s top stories in the intersection of digital technology and politics. Tim Pawlenty Announces Presidential Bid on YouTube Tim Pawlenty announced he was running for president last Sunday in a video posted to YouTube. Oddly enough, the video actually pre-empted Pawlenty’s formal announcement planned for the following day, reported the New York Times . Pawlenty calls out President Obama for giving fancy speeches rather than fixing problems and claims that he, and not Obama, has the courage to tackle tough issues. Using YouTube may also help give Pawlenty’s image some color. Which Presidential Candidate Has the Most Klout

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This Week in Politics & Digital: The Online Influence Issue

RIP Gil Scott-Heron: 5 YouTube Videos To Remember Him By

admin — Sat, 28 May 2011 21:30:36 +0000

The great Gil Scott-Heron died Friday at age 62, and across the Internet, the American poet, musician and author is remembered for his groundbreaking music and influential style. One of his most popular compositions was “ The Revolution Will Not Be Televised ,” but when he recorded that poem and song back in 1970, he didn’t realize that a lot of his work would be immortalized on YouTube decades later. We’ve scoured YouTube and found the 5 most popular official videos of Gil Scott-Heron ‘s work, giving you a small taste of his recording and performing career that spanned four decades. Gil, you’ll be missed: Gil Scott Heron – Washington D.C from black wax gil scott music poet Gil Scott-Heron | We Almost Lost Detroit Gil Scott-Heron and his Amnesia Express from March 14, 1990 in London, UK. Gil Scott-Heron – The Bottle Video clip for Gil Scott-Heron’s The Bottle. Gil Scott-Heron – ‘I’m New Here’ (official video) Gil Scott-Heron – ‘Me And The Devil’ (Official HD Video) Graphic courtesy The Guardian More About: Gil Scott-Heron , rip , the revolution will not be televised , trending , videos , youtube For more Video coverage: Follow Mashable Video on Twitter Become a Fan on Facebook Subscribe to the Video channel Download our free apps for Android , Mac , iPhone and iPad

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RIP Gil Scott-Heron: 5 YouTube Videos To Remember Him By

In Trying to Plant Google Privacy Story, Did Facebook Have a Point?

admin — Fri, 13 May 2011 03:40:39 +0000

Facebook has admitted it authorized an effort to raise privacy concerns about a Google product, but says it was not intended as a smear campaign. The social networking giant released a statement acknowledging that it hired PR firm Burson-Marsteller to alert the media about the questionable use of Facebook user information in a little-known Google feature called Google Social Search . The feature pulls in publicly available data about users from social networks, including Facebook and Twitter, and displays it in the search results of your social connections — often without their direct authorization. Unsavory emails sent to reporters have since surfaced, deeply embarrassing both Facebook and Burson-Marsteller. “Google, as you know, has a well-known history of infringing on the privacy rights of America’s Internet users,” a representative wrote in an email to one targeted blogger, Chris Soghoian. “[This] latest tool designed to scrape private data and build deeply personal dossiers on millions of users –- in a direct and flagrant violation of its agreement with the FTC.” Embarrassment escalated after USA Today and then The Daily Beast published stories about the agency’s antics. While Facebook refuses to say that it took part in a “smear campaign,” the company admits that it “wanted third parties to verify that people did not approve of the collection and use of information from their accounts on Facebook and other services for inclusion in Google Social Circles — just as Facebook did not approve of use or collection for this purpose,” a spokesperson said in an emailed statement to Mashable . “We engaged Burson-Marsteller to focus attention on this issue, using publicly available information that could be independently verified by any media organization or analyst. The issues are serious and we should have presented them in a serious and transparent way.” Burson-Marsteller has been quick to do a little crisis management of its own, telling Cnet in an emailed statement that an anonymous smear campaign “was not at all standard operating procedure and is against our policies, and the assignment on those terms should have been declined… When talking to the media, we need to adhere to strict standards of transparency about clients, and this incident underscores the absolute importance of that principle.” Why Facebook’s Concerns Are Valid Although the PR campaign clearly backfired, Facebook does raise some valid concerns about Google’s social search product. Social search , which was launched in October 2009, provides search results with data aggregated from your social graph. Search for a particular restaurant, for instance, and social search might pull up a tweet from someone you follow noting that she ate there recently and didn’t enjoy the food. To display this information, Google requires an indexable understanding of your social graph, which Google calls “social connections.” The company builds social connections for users by gathering information about your Google contacts and chat buddies, from information and accounts connected to your Google Profile, and through secondary connections. Google Profiles generally provide most of this information, as many Google users have set up a Google Profile that links to their accounts on social services such as Flickr, Twitter, Blogger and Quora, just as they might also have done on a service like About.me. Although Google doesn’t allow users to connect their Facebook accounts to their Google Profiles, users can still enter a link to the URL of their public Facebook Pages or private profiles, which Google can scrape to display information such as status updates and photos that a user has authorized to display publicly. The problem that Facebook is pointing out is that even if a user doesn’t explicitly link their Facebook account on their Google Profile, Google can still display his or her public Facebook information

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In Trying to Plant Google Privacy Story, Did Facebook Have a Point?

Tetris Rendered Sweeter With Gummi Bears [VIDEO]

admin — Fri, 13 May 2011 01:52:32 +0000

Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks . Finally, someone has gone ahead and mingled two things that tech nerds hold dear: video games and candy. Apparently, 10 pounds of gummi bears were used to create this film, which renders games like Tetris in 8 bits of sugar. The director should totally collaborate with The Flaming Lips and their music-packed gummi skull on his next production. Image courtesy of Flickr, washingtonydc More About: gummi-bears , pop culture , Tetris , video , viral-video-of-day , youtube For more Video coverage: Follow Mashable Video on Twitter Become a Fan on Facebook Subscribe to the Video channel Download our free apps for Android , Mac , iPhone and iPad

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Tetris Rendered Sweeter With Gummi Bears [VIDEO]

Deals & Checkin Specials Not Free Enough? You Might Like This New Service

admin — Fri, 13 May 2011 00:57:45 +0000

Daily deals, offers, merchant rewards and checkin specials are becoming de facto ways to entice consumers to pay a visit to new restaurant or shop. This summer, one startup will scrap the discount in favor of a freebie, offering credit and debt card holders cash gifts at various stores and restaurants. The startup is FreeMonee , a newly launched endeavor from former senior executives at eBay, Oracle and Visa that’s already raised $11 million in funding. It’s neither daily deal service nor mobile coupling app, but instead a self-proclaimed “cash-gift network.” What is a “cash-gift network,” you ask

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Deals & Checkin Specials Not Free Enough? You Might Like This New Service

Two Thirds Of Moms Shop With Their Smartphones

admin — Fri, 13 May 2011 00:35:07 +0000

Most smartphone-wielding mothers put their phones to work while they shop, according to a survey by mobile ad network Greystripe. In a survey of 239 mothers, whom Greystripe recruited using mobile banner ads in its network, 66% acknowledged that their smartphones play a role in their shopping trips. Around 45% said they use their phones to locate the nearest store. The next most common use of smartphones was to compare prices. Only 15% of the women surveyed said they actually made purchases using their phones. Since Greylock has an interest in portraying mobile phones as an excellent place to target mothers while shopping (women make the majority of household purchase decisions , and this makes them a favorite target of the advertisers Greylock courts), it’s not the most reliable source of research on the topic. Other research about mobile phone marketing and women has shown more varied results. Last year, a company conducted mobile shopping survey of 1,600 women that found 94% of them were interested in more mobile shopping and mobile marketing. In the same month, social network SheSpeaks conducted an online survey of similar size that found only 10% of women have downloaded any shopping-related applications to their mobile devices, and 62% are not even interested in doing so

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Two Thirds Of Moms Shop With Their Smartphones

The Game of Life: Freelancers’ Edition [INFOGRAPHIC]

admin — Thu, 12 May 2011 23:53:41 +0000

The freelance lifestyle is a not a typical 9-to-5. It brings its own set of challenges and benefits, and this infographic celebrates them all. From working in one’s pajamas to (knock on wood) an early retirement, from calculating your own taxes to paying for your own insurance, the freelancer’s route and balance between life and career is a little bit different. If freelancing is something you’ve considered, check out a recent post we wrote on how to score freelance gigs . And if you’ve got tips for current or would-be freelancers, we invite you to leave them in the comments. Click image to see full-size version. Graphic courtesy of FreshBooks More About: freelance , freelance work , freelancer , freelancing For more Business & Marketing coverage: Follow Mashable Business & Marketing on Twitter Become a Fan on Facebook Subscribe to the Business & Marketing channel Download our free apps for Android , Mac , iPhone and iPad

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The Game of Life: Freelancers’ Edition [INFOGRAPHIC]

WordPress 3.2 Beta 1 Available for Download Now

admin — Thu, 12 May 2011 23:27:55 +0000

The Web Development Series is supported by Rackspace , the better way to do hosting. Learn more about Rackspace’s hosting solutions here . The latest version of WordPress — 3.2 Beta 1 — is now available for download. Interested parties can grab the .zip file and install away. The

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WordPress 3.2 Beta 1 Available for Download Now

Androids Unite: How Ice Cream Sandwich Will End the OS Schism [VIDEO]

admin — Thu, 12 May 2011 22:30:34 +0000

Starting at the end of 2011, the Great Schism of the Android mobile operating system — between Android version 2 for phones, and Android version 3 for tablets — will finally end. The rollout of Ice Cream Sandwich will signal the start of something new. At Google I/O this year, the company announced that Ice Cream Sandwich was coming and that it would end the 2.X/3.X split between tablets and phones. News about Google Music buried many of Google’s Android announcements. We’ve clarified a few points about Ice Cream Sandwich with a Google rep. Here’s exactly why this OS will be one of the most significant launches from Google this year. One OS for All Gadgets Honeycomb originally launched as Google’s operating system for tablets. Formally dubbed Android 3.0, it represented a break from the 2.X line of OSes (Donut, Eclair, Froyo and Gingerbread) that were built with mobile phones in mind. Even before Honeycomb made its debut, the myriad variations in the 2.X line had caused many complaints, and fragmentation had become a well-worn buzzword on the lips of Android critics. In July 2010, only 2% of Android users were running the most recent version of the OS, while almost 20% of devices were running the obsolete Android 1.5. And as of March 2011, after the launch of the 3.X Honeycomb line, a full seven variants of Android were in use on the 310 types of Android devices.

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Androids Unite: How Ice Cream Sandwich Will End the OS Schism [VIDEO]

Netflix Arrives on Select Android Devices [VIDEO]

admin — Thu, 12 May 2011 21:36:22 +0000

Android users, rejoice: Netflix is finally available — at least on select devices. U.S. Netflix users who have an HTC Incredible, Nexus One, Evo 4G, HTC G2 or Nexus S can download the app from the Android Market and watch TV shows and movies over 3G or Wi-Fi. Why is the app only available on a smattering of Android smartphones? On the official Netflix blog , Roma De from the product team says that a lack of “standard streaming playback features” is a challenge for bringing Netflix to more devices

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Netflix Arrives on Select Android Devices [VIDEO]

10 Tech PR Disasters of the Past Decade [PICS]

admin — Thu, 12 May 2011 21:16:37 +0000

Facebook’s plan to use a public relations firm to raise privacy concerns about Google demonstrates just how deep tech rivalries run. But Facebook’s not the first technology company to get caught using ham-handed public relations techniques. Below are some of the top tech PR blunders. As the list demonstrates, Facebook has some illustrious company, and 2011 appears to be a banner year for PR fumbles. Microsoft Astroturfing (2001) After the Department of Justice lobbed an antitrust suit against Microsoft in 1998, the company responded by sending emails defending itself to The Los Angeles Times and other newspapers. But rather than sending the emails from its own account, Microsoft sent them from a front organization called Americans for Technology Leadership. The attempt to influence the debate with a phony grassroots campaign was dubbed “Astroturfing.” Image courtesy of Flickr, purpleslog Dell Hell (2005) Dell chose the wrong customer to ignore in 2005. At the time, when social media was still in its infancy, ex- TV Guide writer Jeff Jarvis started detailing his travails with Dell on his blog, Buzz Machine . Jarvis’s campaign eventually caught the eye of mainstream media and undid the effect of millions in advertising. There’s a happy ending to the story, though: Dell learned its lesson and is now a leader in social media customer relationship management. Image courtesy of Flickr, re:publica Facebook’s News Feed Controversy (2005) In retrospect, Facebook ’s news feed was one of the biggest innovations in social media. But when the company introduced the feature in September 2006, it didn’t go so well. As CEO Mark Zuckerberg later acknowledged in an open letter to users , the company didn’t explain what the new features were and didn’t offer users much control. Photo Courtesy of Flickr, deneyterrio Sony’s Exploding Batteries (2006) In the mid 2000s, laptops began exploding and bursting into flames, freaking out consumers everywhere.

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10 Tech PR Disasters of the Past Decade [PICS]

Cellphones Could Be Killing Bees [STUDY]

admin — Thu, 12 May 2011 21:00:57 +0000

Colony collapse disorder — the phenomenon of disappearing bees, observed all around the world — could be partially attributed to cellphone use. The disappearance of bees is a serious issue, since they pollinate many of world’s agricultural crops. So far, scientists haven’t been able to pinpoint the exact causes of the syndrome, leading to the theory that several issues are reducing the bee population. A recent study, conducted by Daniel Favre at the Swiss Federal Institute of Technology, sheds more light on the issue by showing that cellphone signals are seriously affecting — or even killing — bees. To conduct the study, Favre tested honeybees’ reactions to nearby cellphones in different modes: off, standby and making a call. “The results of the present pilot study clearly show that the presence of actively communicating mobile phone handsets in the close vicinity of honeybees had a dramatic effect,” Favre says in his report. “Honeybees are sensitive to pulsed electromagnetic fields generated by the mobile telephones.” In other words, the cellphone signals confuse bees to the point where they leave the hive and don’t return. Of course, once could argue that the cellphones are — generally speaking — far away from bee populations, which makes the devices an unlikely cause for their deaths. “Phones are not present in the close vicinity of honeybees in real life,” Favre concludes in his report. “This study provides elements for the establishment of further experiments involving such apparatus placed at increasing distances from the bees.” The entire report in PDF format is available here .

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Cellphones Could Be Killing Bees [STUDY]

Miso Sync: A Second Screen Experiment Using Android & Boxee [EXCLUSIVE]

admin — Thu, 12 May 2011 20:40:43 +0000

Mobile devices and tablets offer TV networks new opportunities to create interactive programming that extends to second screens. But, do users, in fact, want to watch TV and engage with related content simultaneously? Entertainment checkin application Miso presumed the answer might be yes, but it wanted to test the hypothesis to learn more. So Miso created Miso Sync, a private beta application for Android. Built by Miso’s in-house innovation team Miso Labs, Miso Sync works only with Boxee. On launch, the application can determine whether there’s a Boxee device in the room, connect to the device and automatically identify what the user is watching and how far along he is in the show. Miso Sync then displays character or show information on the mobile screen in real-time, timed and synced with the show’s content — much like what VH1 did with Pop-Up Video , but on the second screen. For example, if a user is watching The Office, Classy Christmas Part 2 via Boxee when the character Holly Flax appears on screen, Miso Sync sends along information on Amy Ryan, the actress who plays Holly Flax. If the app is closed, Miso Sync sends the user a ping when a new piece of content is available.

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Miso Sync: A Second Screen Experiment Using Android & Boxee [EXCLUSIVE]

Why Some Brands May Need To Rethink Their Social Media Strategy

admin — Thu, 12 May 2011 20:24:50 +0000

Arron Kallenberg is the founder of FanSignal.com and co-founder of RevHarvest.com and Claim.io . You can find him on Twitter as @kallena . Social media is widely recognized not only for creating deeper, more connected relationships between people, but for the promise it makes to brands to help them become more human. But just because a brand is humanized doesn’t mean everyone will suddenly want to be its “friend” or naturally decide to “Like” it. A brand that desires to leverage social media to create meaningful, more integrated relationships with consumers is faced with a task that is significantly more complicated than simply “being human.” The idea of engaging socially with a brand (even a humanized brand) is still a very nascent phenomenon in our culture

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Why Some Brands May Need To Rethink Their Social Media Strategy

Taliban’s Twitter Account Starts Tweeting in English

admin — Thu, 12 May 2011 19:51:55 +0000

The Taliban has extended its propaganda efforts into the social media realm, sending its first tweet in English from the handle @alemarahweb. The account started tweeting in Pashtun in December 19. Its roughly 750 tweets detail what the Guardian calls “highly exaggerated reports” of strikes against the Taliban’s enemies. As of Thursday, some of these tweets have been written in English. Most of them are death tolls. This matches the message that the Taliban has distributed through its spokesmen and other media, including the Internet. Despite declaring the Internet unholy and banning its use for millions of Afghan citizens in 2000, the Taliban has maintained a website since at least 2001

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Taliban’s Twitter Account Starts Tweeting in English

Google Versus Facebook: Following the Money

admin — Thu, 12 May 2011 19:22:27 +0000

If you’ve been disconcerted by the news that Facebook was conducting a smear campaign against Google, perhaps a little look at the financials might clear up a few key points. Both companies have already been in fierce competition for online ad dollars for a few years. Google makes the majority of its income from search ad programs like AdWords and AdSense, but as the incumbent in online advertising, it has to watch its back very carefully. Facebook’s ad revenue hit an impressive $1.86 billion for 2010, and the site may account for as much as one-third of display ad impressions . For 2011, Facebook is expected to bring in $4.05 billion in advertising revenues worldwide, $2.19 billion of which will come from the U.S. market. Also, given Google’s recent launch of +1 — a half social, half traffic-generating web search feature — Facebook might be feeling even more pressure to make sure users are wary of the tool and less likely to use it without overthinking it. After all +1 is a Facebook Like competitor . And both +1 and Likes can generate valuable data used in ad targeting. So if Facebook can convince the web-surfing world that Google is negligent about user privacy, +1 won’t be as valuable as Google might otherwise hope. Ultimately, these two corporations are not making web apps for the pure joy of protecting user privacy; they’re in it to make money

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Google Versus Facebook: Following the Money

World’s First Wi-Fi Mouse Has 9-Month Battery Life [VIDEO]

admin — Thu, 12 May 2011 19:10:03 +0000

HP has revealed a wireless mobile mouse that it says is the first on the market to connect using Wi-Fi . The mouse won’t require an easily misplaced USB dongle, and HP says its nine-month battery life is a lot longer than Bluetooth or wireless USB mice. HP claims it’s easy to pair up the mouse and a Windows 7 -equipped laptop , connecting with Wi-Fi without using an often-scarce USB port. The mouse’s range is 30 feet, similar to the distance most Bluetooth mice can operate. Other than that unique Wi-Fi trick, this ambidextrous mouse is much like any other, with 1200 to 1600dpi resolution, five customizable buttons, a four-way tilt scroll wheel and a familiar-looking form factor. The HP Wi-Fi Mobile Mouse will be available in June for $49.99. Here’s HP’s promo video: More About: HP Wi-Fi Mouse , mice , Pointing Devices For more Tech & Gadgets coverage: Follow Mashable Tech & Gadgets on Twitter Become a Fan on Facebook Subscribe to the Tech & Gadgets channel Download our free apps for Android , Mac , iPhone and iPad

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World’s First Wi-Fi Mouse Has 9-Month Battery Life [VIDEO]

UFC Fighters To Get Bonuses for Tweeting

admin — Thu, 12 May 2011 18:49:14 +0000

The Ultimate Fighting Championship, the world’s largest mixed martial arts (MMA) organization, is going to award fighters with monetary bonuses for using Twitter, the head of UFC announced at the UFC Fighter Summit in Las Vegas. UFC and Strikeforce (another MMA promotion company, owned by the UFC) have a unique plan on how to do that. Starting June 1, they will divide their fighters into four categories based on their Twitter follower count. Then, after every three months, three fighters from each category will get a $5,000 bonus based on how many followers they’ve gained, the biggest percentage of new followers gained and the most creative tweets, judged by UFC head Dana White. This is an interesting and innovative approach to social media, uncommon in mainstream sports, where players are often reprimanded for tweeting . The UFC’s approach allows the big stars who already have a large Twitter following have the same chance of getting a bonus as the up-and-comers. UFC fighters and the MMA community are very lively on Twitter

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UFC Fighters To Get Bonuses for Tweeting

Mobile Photography: 20+ Resources for Apps, Snaps & Inspiration

admin — Thu, 12 May 2011 18:28:53 +0000

The rise of mobile phone photography as an art form, rather than just a convenient way to grab casual snapshots, has greatly inspired us here at Mashable . We’ve showcased galleries, accessories and apps over recent months, packed with fabulous hardware, even better software, and some amazing photography from all around the world. Here, we’ve gathered together more than 20 great resources, so bookmark this page and take a look below. Galleries iPhotography App Showcase: 10 Color Splash Creations [PICS] We talk to the developer of Color Splash, a popular iPhotography app, about the company, the app and his 10 favorite photos. From A to Z: The iPhotography Alphabet [PICS] We’ve found all 26 letters of the alphabet as snapped by iPhotographers from all over the world. 10 Terrific Tilt-Shift iPhone Photos We’ve hand-picked some brilliant iPhone photos that use tilt-shift to great effect. 10 Ingenious iPad Self-Portraits [PICS] The self-portrait is elevated to new heights in the hands of these iPad owners. Which one is your favorite

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Mobile Photography: 20+ Resources for Apps, Snaps & Inspiration

Hot Coupon App Automates Savings Via Loyalty Cards

admin — Thu, 12 May 2011 18:10:13 +0000

The newly launched SavingStar web, iPhone and Android apps reward consumers with cash back when they redeem paperless coupons, and the startup believes it can cut through the mobile coupon clutter with a product that mirrors how consumers purchase groceries on a regular basis. Here’s how it works: A SavingStar user signs up and enters his or her grocery and drugstore loyalty cards. He can then browse ecoupons from more than 100 merchants and click on them to link them to loyalty cards. Then, when the customer buys the items in questions, the savings are posted to the SavingStar account. The user can choose to deposit accrued funds to a bank account, transfer the money to PayPal or Amazon gift cards, or donate the savings to charity. The SavingStar experience works via web or mobile, and it’s an approach that appears to be resonating with consumers. Just three weeks after releasing its mobile apps and website in late April, SavingStar crossed the 100,000-user-registration mark, the company told Mashable . It’s now also signing on upward of 10,000 new users per day. Investors First Round Capital and Flybridge also see the value — perhaps less in ecoupons and more in the startup’s growing collection of UPC data — and have participated in both of SavingStar funding rounds. SavingStar has raised $10 million to date. The startup sees it relationships with national retailers as the magic ingredient that sets it apart from the myriad of mobile coupling applications. “Couponing is one of those ubiquitous American activities,” says CEO David Rochon. “SavingStar is the first and only national fully digital way to save at grocery stores and drugstores.” Shopkick , an application that rewards users with points for walking into stores and scanning barcodes, just doesn’t work in the real-life grocery shopping experience, Rochon says. “I don’t know anybody, in my family at least, that’s going to do that,” he says. “I do know my brother, my sister, my mother, has downloaded my iPhone app and are in stores saving money because they know how to do that.” Soon SavingStar will introduce additional redemption options.

LG Promo Prompts Parsing of Pixels [VIDEO]

admin — Thu, 12 May 2011 17:49:35 +0000

A recent online promotion for LG ’s Optimus phone in Germany highlights a simple fact: 5 million is a lot. The Pixel Hunt effort, by Vodaphone , went like this: A photo composed of 5 million pixels was displayed on a website. Consumers were asked to find 100 photos hidden within that picture. Each of the 100 photos was equal to one pixel. The winners got a 5 megapixel Optimus phone. It took a month for consumers to click all 5 million pixels. Clearly, some tried many times since just 300,000 people visited the site. For such consumers, a pixel might not have been worth 1,000 words, but it was worth a significant portion of their time

Listen to the Mashable Connect Playlist, Featuring OK Go, TV on the Radio, Oh Land & More

admin — Thu, 12 May 2011 17:17:30 +0000

Music From Mashable’s Connect Conference by Mashable The Mashable staff is in Disney World for the Mashable Connect conference , and you best believe we’re not sitting here, listening to the Aladdin soundtrack on repeat. No, we’ve complied an eclectic playlist to accompany our event, replete with music from bands that have graced the digital pages of Mashable . Check out the player above, and read below for more info on the bands gracing your eardrums. Thanks to all the bands and labels that gave us permission to include their music in this awesome playlist. 1). “Back From Kathmandu,” OK Go: In November, viral video masters OK Go teamed up with Range Rover in the Evoque Pulse of the City project. The band set out to create a huge “OK Go” sign, written in GPS across Los Angeles. Footage was included in the video for “Back From Kathmandu.” 2). “Steak Knives,” Man Man : Philly-based experimental rock band Man Man, whose fourth album Life Fantastic [iTunes link] just dropped, is slated to premiere a video on Mashable as part of our Music Monday series. 3).

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Listen to the Mashable Connect Playlist, Featuring OK Go, TV on the Radio, Oh Land & More